This campaign appeared in ArtsNews and the Record Review in 2016 and featured four of the local charities under the Curtis umbrella. The campaign supports these local non-profit organizations – because caring is good but helping is better.
Curtis does not sell products to the general public and that's why we are sometimes under the radar locally. This 2011-2012 campaign was designed to increase recognition and awareness of the Company, it's mission and contribution to the local community and economy. One set was geared to Mount Kisco, New York, the other to the California operation. Both campaigns ran in a series of local newspapers.
Here is the local advertising touting the third time that Curtis Instruments, Inc. was honored as one of the best Companies to Work for in New York. 2015
This advert ran in local publications in Mount Kisco, New York in 2005 recognition of our 45th anniversary as a local company. It was also designed to educate the local community of Curtis corporate presence and global activities.
This advert features the new ACF2A controller and the 3140 CANopen gauge as part of the Curtis integrated system for pallet trucks. The advert first appeared in IVT in August and September, 2016.
This ad was published in the September 2015 issue of the international CAN CiA Newsletter, and promotes the Curtis 1356 I/O capability.
These adverts were inserted in the UK publication Cranes and Access, and their German sister publication Kran und Bühne, in September 2015. Both adverts showcase the Curtis EV system technology and support of the aerial lift industry.
The 2015 IVT double-spread advert for Curtis SE controllers focuses on high technology, smaller package, and great value (shown in both English and Chinese).
This 2014 advert appeared in IVT and shows the versatility and customizable options of the enGage VI (shown in both English and Chinese).
The 2012 IVT double-spread advert for Curtis AC controllers focuses on one of the major Curtis attributes – high technology and even higher customer application support (shown in both English and Chinese).
This Acuity Battery Monitoring System advert appeared in the Autumn of 2012 in IVY. The minimalist approach drew attention to the short, dictionary type caption. The new product logo was introduced for the first time.
The product introduction of the Curtis enGage® III & IV programmable instrumentation series played on the double entendre of "instrument face" with a human face. This award winning campaign ran in numerous trade publications in 2003-2004.
This campaign was inserted in major trade publications in 2011 to support the introduction of the new color instruments–the enGage VII. It makes the point of the color LCD with elaborate, bold colorful graphics. The enGage series offers programmability, color and CAN compatibility– which makes for a big splash in an advert.
This award-winning advert ran in a major US Golf aftermarket magazine to promote the retrofitting and replacement of Curtis golf car controllers with genuine factory-direct replacement parts. The MasterDrive™ series of controllers fits in all types of golf cars was promoted with this advert from 2008-2009.
Curtis vehicle control systems for mobility chairs lead the industry to provide unprecedented freedom and mobility to disabled end users, and they help the wheelchair manufacturers provide the best possible features and operational performance at the best possible value. This award winning "butterfly" campaign ran in a major US mobility magazine during 2008-2009.
This is another award winning advert as part of the "butterfly" series. This advert from 2008-2009 promoted the full line of Curtis AC controllers in major international trade publications. The advert takes the complex Curtis controllers, which appear to some as "black boxes" and differentiates the Curtis attributes and qualities "beautifully."